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>  AUTHOR SERVICES & BOOK PUBLICITY

Outright Communications provide great publicity services - they are friendly, knowledgeable, and incredibly efficient. Their practical know-how and extensive media connections are complimented by dynamic and original design. Their work gets results, especially in their niche region - Alberta. We really enjoyed working with their energetic team and would confidently recommend their services to anyone wanting to promote books in Western Canada.

— Jessica Clark, University of Ottawa Press

Marketing a book can be an intimidating endeavor and a full time job. With so much competition in the market, your book needs to stand out and publicity is an important factor in selling books. Media representatives prefer to deal with professional publicists - credibility is much stronger when a third party promotes your book. Our clients have acquired regular columns and been featured on local and national media.

With previous experience working with authors, we've gained over $150,000 worth of publicity in just 60 days! Hundreds of books were sold, with many reaching best-seller lists.

Click here to view Authors and Publishers we're promoting.

Our book publicists have worked with authors of all genres; bookstore and retail experience, and have established contacts in the book publishing industry. We will devise a media and PR plan specific to your target market using the following value-added services:
Book Cover Package Offer
  • Book Cover and Interior Design
  • Bookmarks, postcards, business cards and brochure designs
  • Book launch and book signing coordination with bookstores
  • Write, edit and distribute press releases
  • Media kit writing and package design
  • Regular columns acquired
  • Custom design websites
  • Newsletter writing and design
  • Media training offered
  • Trade show and special event organization
  • Creation of book promotions for libraries and bookstores
  • Media buys arranged and advertising concepts designed
  • Creation of speakers packages
  • Book cover evaluation

Book Cover Designs by Outright Communications

Book Covers


Why Hire A Book Publicist?

Thanks for the questions! We hope we have answered them all...

1. Is it necessary to hire an outside book publicist?
With so much competition in the book market, your book needs to stand out and publicity is an important factor in selling books-as any other part of becoming an author and publishing a book. Media representatives prefer to deal with professional publicists and it is easier for someone else to promote you and your book rather than authors calling the media for their own promotion. Although your publisher will assist in promoting your book, the extra help of having a dedicated publicist working your books will be appreciated.

2. Why can't my publisher handle all the book promotions?
Publishers have a staff of publicists, but many times they are busy promoting their other author titles. If you want great results - have one person dedicated to your book. Your publicist will capitalize on every media opportunity for your book and nothing can take the place of an experienced media expert who is focused on your project.

3. Is there a time when I don't need my own publicist?
For the most part no. Even most best-selling authors maintain their own publicists. That's how they became successful.

4. What is the most important question to ask a publicist?
Do you think that you can get publicity for my book? Publicists do not want to spend countless hours trying to get publicity for a book that they feel does not have media potential. Have a publicist take a look at your books and assess them. Depending on the book - it may or may not work well with media.

5. How can I help my publicist do a good job?
Keep in touch with your publicist on a weekly basis. Let your publicist know your ideas, or if there is an event or newsworthy story that relates to your book. Remember, publicists are experts at media, not your subject or industry.

In choosing Outright Communications, you can sit back and relax with the knowledge that your marketing activities are in experienced hands.