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October 22, 2008  Why Marketing Budgets Shouldn’t be Slashed in an Economic Slowdown Edmonton, AB - One of the biggest mistakes a company can do is to cut down their marketing budget during a financial crisis thinking they will save money.In fact, the opposite is true - businesses should be intensifying their marketing focusing on their unique services to continue growing during these slower times. "Now is the time to use your marketing to your advantage, offering incentives, contacting past clients or simply touching base with them. Staying positive and helpful and drawing attention to a business’s selling proposition is essential to come out on top at the end of the day," explains Rachel Sentes, Publicity Manager of OutRight Communications, a marketing and design firm in Edmonton. During economic downturns, companies need to resist the urge to downsize and cut advertising, and it is extremely important to place your business top of mind in the consumers eyesight. It is the best time to source new emerging target markets, key in on advertising advantages, and use promotional media and brand recognition to your advantage. Maintaining brand loyalty and keeping “top of mind” awareness increases profits during the ultimate turnaround. There is no better time to move forward and leave the defeatist attitudes of others behind. "Getting the word out about your business should be a priority and businesses should be looking for opportunities where others are only seeing failure - keep looking at the long term goals and plans. New partnerships, products, and customers should be your focus, and the easiest way to reach your audience is through strategic marketing," says Sentes. OutRight Communications is a marketing design firm located in Edmonton, AB. They are dedicated to providing services to promote brand awareness, develop marketing material, and getting the word out about businesses. -30-
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