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February 12, 2009 For Immediate Release  Pressure on Authors to Promote Books Rises with Toronto Book Expo Closure Edmonton, AB- With the demise of the Toronto Book Expo, Canadians are being assured that the Book Expo America will represent Canadian titles- but the Canadian bookselling industry has taken a hit. With Canadian publishers and smaller imprints feeling the pinch on their marketing budgets, what can a writer do to get the word out about their product?“Now that book publicity has shifted back onto the shoulders of the authors, we want to make sure that they know they don’t have to do it alone, and they don’t have to go to the United States to receive great representation,” says Rachel Sentes, Publicity Manager for OutRight Communications, a marketing and design firm in Edmonton that specializes in author services. OutRight Communications is offering an interactive session at the Get Publishing Conference called Marketing your Book: “You’ve written a book- now what?” All writers attending the conference can submit their book proposals to OutRight Communications ahead of time and receive valuable advice and book selling strategies from the experts at the firm. “With trade shows diminishing, budgets tightening, and technology moving at an incredible speed in the publishing industry, it’s now more important than ever to have a proper book marketing and publicity plan in place to ensure success for all Canadian authors, that’s where we can help.” says Sentes. OutRight Communications’ book publicity services include a non-fiction literary agent and book publicist services, book tours, book signings and launches in coordination with National bookstores. OutRight Communications is sponsoring and presenting at the Get Publishing Conference 2009 being held at on May 1- 2, 2009 at the Robbins Health Learning Centre at MacEwan in Edmonton. For more information visit: www.outrightcommunications.com -30-
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