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May 2009
Does Your Design Reflect Your Business?
When publicizing your business or book it is extremely important to make sure that your branding falls in line with your marketing materials. You can use the power of branding and the power of colour to raise your company to a higher level. Branding is essential if you want your business to stand out in the crowded marketplace but you have to make sure that the design you choose actually reflects your business. Make sure that you choose the right printing methods if you are advertising high end products- don’t go for cheap and fuzzy printing. Work with an experienced designer that understands you and your company and make sure you budget your marketing materials into your marketing plan.
When our client opened Little T's Boutique, we listened carefully to the vision and goals of her company, and designed the logo, brand identity and website to suit the message she wanted to convey to her customers.
Here's what she said of the design work we did...
 The website looks awesome!! This was beyond anything I could have imagined and I am so grateful to have had such talented designers create my logo and website. No one could've done as good of job as your team did."
— Sueleigh Yang-Lim, Little T's Boutique
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What are the pros and cons of Self Publishing vs Traditional Publishing?
When looking at the choices between traditional and self-publishing the main factors to consider are your goals for writing your book and what your budget is.
Our Book Publicists work with our author clients from the beginning stages of their ideas and concepts right up to working with an agent to sell their manuscript or helping them choose a good way to self-publish. We make sure the clients are all informed about the Business of Writing and how important it is to make the right choice for their book.
The pros of going to a traditional publisher
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Distribution across the country and on an international basis is possible.
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They pay you to write and give you royalties on sales.
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Publishers will give money for marketing which includes a company like OutRight Communications to help publicize your book.
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Publicity and a book tour are easier to manage.
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If your book is non-fiction, credibility is increased.
The cons of going to a publisher
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It could take months or longer before a publisher will consider taking it and then months more before a contract is negotiated.
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The overall layout of the book layout and cover might change- and you have less of a say in the final product.
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The book could initially be on the shelves, but without marketing support your book might end up on returns list.
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Advance may be less than you anticipated, and paid out in segments that could take months.
The pros of Self-Publishing
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You have full control of the look, feel and type of publication.
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You can have a book ready and printed in less than 6 weeks.
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You can have the book listed on all the internet bookstore sales sites.
The cons of Self-Publishing
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Your book may be listed on internet bookstore sites, but the stores will not be able to order them to stock in the store.
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No returns policy- means bookstores won’t carry them unless they are consignment- where they take 45% of your retail price.
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No distribution for the book which will limit sales.
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You have to do all your marketing, promotion, design and publicity yourself or outsource the work so there is less time to write that second book.
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You are paying to write, and if your book is non-fiction your credibility comes into play.
Need some insight? Send your questions to: info@outrightcommunications.com
Meet our whole team at: www.outrightcommunications.com/ourteam
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Ready, Set, Publish!
Rachel Sentes and Tanya Kapko pictured here presented the interactive workshop So you’ve written a book, now what? at the Get Publishing Event May 2, 2009 at MacEwan College.
Stay tuned to find out where we'll be next!
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Behind the Bookshelf
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What’s hot in the bookstores? Bargain books. Did you know that the sale of bargain books accounts for over 5% of total retail sales in the big stores? Most people look at bargain books as older or cheaper copies of a book that didn’t sell very well and not as an individual category. In actual fact, bookstores receive bargain books from vendors already marked down and designated to spots in the store with the similar return policies as best-sellers. These books come from distributors who deal solely in producing lower priced books for readers, and occasionally from warehouses that are overstocked. In general most stores receive their bargain books according to the demographics of their particular area, so the next time you are looking for a something special take the time to check out a few stores. You’ll never know what you might find!
Let OutRight Communications take the mystery out of book promotion by working with you on a marketing plan- and get your book out there the right way!
See all our Author Services offered at: www.outrightcommunications.com/services-authors
Our Recent Projects
Money Assassins by Chad Viminitz
OutRight Communications is happy to announce the fall publication of Money Assassins, a new book by Edmonton financial expert Chad Viminitz. In partnership with our non-fiction literary agent Brian Wood, we successfully sold the book to Insomniac Press and are excited about the release. In preparing his book proposal we came up with artistic concepts for his book cover, business card, and website branding, below of which is a sample. The evolution of a book cover can take months and as soon as the final proof is ready we will unveil the publisher’s version of the cover. It’s so important to find a good balance between content and the overall image of a finished product and communicating with your designer is a vital part of the process. Whatever the end result make sure that you are happy with how you and your business are going to be represented.
Find out more about our Author Services here:
www.outrightcommunications.com/services-authors
Our Blog
We are now posting bi-weekly updates on EVERYTHING you need to know about publicity, marketing, and running your business, http://outrightcommunications.blogspot.com/
This month we are featuring tips on ways to get more traffic to your website, ways to manage your personal brand, and how to turn any business obstacle into an opportunity for growth. You can sign up to receive our blog posts here if you are using an RSS reader.
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Our Recent Blog:
Staying Ahead of The Curve
I have never let my schooling interfere with my education
- Mark Twain
Mark Twain said and wrote a lot of great things, but none of them resound with businesses today quite like this one. The Internet has fundamentally and drastically changed the way the world works, yet most of us received our education in a pre-Internet world. Have you taken the time to learn how to grow your business using the Internet? Reading books and blogs about this new, digital business age... > Read More of this Blog Here…
If you loved this e-zine, please pass it on to 3 friends, family members or collegues. They will receive our monthly Marketing Tips e-zine plus our FREE Report: 5 Simple Strategies for INSTANT Exposure once they sign up at: www.outrightcommunications.com
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