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February 2009
Can you help us reach our New Years goal?
We want to help as MANY people as possible with our marketing tips.
In these tough economic times, some businesses may be contemplating shutting their doors- when our marketing strategies may be able to keep them open. Please send this ezine to as many friends, family members, or clients as possible and ask them to sign up for their own copy- so that they can benefit from our FREE Report: 5 Simple Strategies for INSTANT Exposure once they sign up at: www.outrightcommunications.com.
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We're participating in the Get Publishing Event!
Click here to check out our interactive session:
OutRight Communications Presents: Marketing Your Book
On Your Mark. Get Set. Get Publishing!
There is nothing quite so satisfying as seeing your name in print, perpetually bound to your thoughts and on display for public consumption. But bringing a piece of writing from the “for your eyes only” stage to publication is not an endeavor for the faint of heart.
Get Publishing’s upcoming “Writing Across Borders” event offers tools to make that tough task far less daunting. Set for May 1 and 2, in downtown Edmonton and sponsored by numerous local writing chapters, the event will challenge and equip writers at all stages of their career to publish across borders of language, geography, genre, medium, and culture. With a rich and eclectic blend of presentations, workshops, panels, a marketplace, a silent auction and a banquet, Writing Across Borders is expected to attract more than 100 veteran and novice writers, editors, and publishers.
From its beginning in 2002, Get Publishing has differed from most writing conferences in that it focuses not on the craft of writing, but on the challenge of publishing. As always, this year’s keynotes reflect both sides of the publishing coin. Publisher Annari van der Merwe, founder of Random House South Africa’s Umuzi Publishing, will offer insights gleaned through decades spent nurturing new and diverse talent. Author Thomas Trofimuk, poised to launch a break-out novel that has already attracted interest across languages and mediums, will share the journey behind his cross-border success.
Click here to read the rest of this announcement >
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Get Working ON your Business, not IN it!
One of the most difficult questions we have seen for a CEO or business owner to ask is, “How much time do you spend working on the business as opposed to working in the business?” The reason it is hard for them to answer is because they don’t really differentiate between the two. They feel all the working they are doing is important therefore, it is working on the business.
So how does one determine what is working on the business? First you have to determine what your time is worth. A simple rule of thumb to use is to take the gross revenue of your company and divide it by the number of working hours in a year. You use the gross revenue because you as the CEO/owner are the one who is responsible for the entire business. The buck stops at you.
Click here to read the rest of this article
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How do I meet my goals for the year?
With everything going on in the world right now, businesses are finding that business growth is not so much their top goal as finding ways to be more efficient and just survive these tough times. If your business is slowing down, take this time to make a plan for your business so it can continue to thrive. Start by setting some 90-day and one year goals and objectives that you can put into action now. With a plan, anything can happen! Here are some ideas that you can add to your plan:
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Take time to source new customers
- Find efficient ways to cut costs and offer value-added services
- Come up with unique ways to ‘hug’ or thank your current clients for choosing you
- Put a referral program in place
- Attend networking events, seminars, and conferences to form business relationships with others
- Put a marketing plan in place for the year- and stick to it!
- Look at ways to improve your customer service
- Partner with a business who offers complimentary services from you
Without a comprehensive plan, nothing is thought out and you’re coasting month to month making impulse decisions. How can you launch a successful campaign if nothing is written down, researched, or planned? At OutRight Communications, we specialize in marketing plan development and implementation. If you need assistance in preparing a marketing plan for your business, contact us at 780.406.8045.
Need some insight? Send your questions to: info@outrightcommunications.com
Meet our whole team at: www.outrightcommunications.com/ourteam
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Behind the Bookshelf
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Are you aware of how difficult it can be to get your book into a bookstore? And how more difficult to have it stay there? Many people buy into the promises of book sales through self-publishing packages, thinking that it will be easy to market their book. Unfortunately, they find out that it’s not as easy as they thought. With all the inquiries we receive, we decided to offer our Behind the Bookshelf workshop to teach others on the science of how to do just this….Stay tuned for times and locations of our new workshop which will cover topics such as:
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Learning what the SAP inventory system (in the larger bookstores) really means and how you can use it to your advantage
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How to find the best distributor for your product- and the decode those agreements
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Co-ops and the key to merchandising effectively
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How to avoid the remainder bins
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Working with booksellers to promote your book and stay out of the overstock
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The Receiving Room- how to boost your sales right out of the box
See all our Author Services offered at:
www.outrightcommunications.com/services-authors
What's New?
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OutRight Communications Inc. is proud to announce a new partnership with Literary Agent Brian Wood. Brian has sold books to HarperCollins, John Wiley, & Whitecap, among other publishers and he specializes in non-fiction. Now there is no reason to go anywhere else for your marketing, book publicity, and book publishing needs. OutRight Communications will take your book from start to finish and get you the RIGHT deal with the RIGHT publisher!
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Our Recent Projects
| Modern Urban Designers is a salon and spa that recently moved to a new space. We designed a website, branding and promotional material to complement the new decadent and upscale location.
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See more of our amazing designs at: www.outrightcommunications.com/designportfolio
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Deal of the Month
Get on track and stay there!
Purchase a One-Year Strategic Marketing Plan (so you have a plan, timeline, and budget outlined for your business) and receive a FREE Blog setup and design! It's a new year, so there's no better time for a fresh start. |
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 Nothing will come of nothing.
— William Shakespeare, King Lear
Interested in using this article for your e-zine, website or publication? No problem! Just as long as the articles are printed as is with the following information added at the end of each article including a live link to our website:
“Want to be Famous? With OutRight Communications’ marketing and design strategies, you’ll STAND out from your competition. Sign up for our FREE marketing tips plus get our FREE Report: 5 Simple Strategies for INSTANT Exposure at: www.outrightcommunications.com”
If you loved this e-zine, please pass it on to 3 friends, family members or collegues. They will receive our monthly Marketing Tips e-zine plus our FREE Report: 5 Simple Strategies for INSTANT Exposure once they sign up at: www.outrightcommunications.com
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