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December 2008
Advertising - An Investment or An Expense?  In these tough economic times, you need to see immediate and large returns on your advertising dollars. Advertising is expensive to produce and place, but it pre-sells customers, reducing the time needed to make a sale. Advertising is a more expensive alternative to publicity and should only be implemented in conjunction with other marketing activities to bring customers through the door.Here are the top things you need to know before running an advertisement:
Is your advertisement still not ringing in the sales? Then consider changing: the ad copy, the artwork, the time you're running the ad, and the frequency or section in which it's placed. When looking at advertising and judging its effectiveness for your business, don't view it as money wasted if it isn't initially bringing in customers. Many successful businesses consider advertising as a smart investment for reaching their target market. In this volatile financial market, make sure you think about the best ad, in the best publication for your target market and that’s where we can help you!
Times are tough- should I slash my marketing budget? 
No! One of the biggest mistakes a company can do is cut down on marketing thinking they will save money. The opposite is true- you should intensify your marketing and focus on your unique services to continue growing during these slower times. Use marketing to your advantage by offering incentives, sourcing new emerging target markets, and using promotional media and brand recognition to boost your sales. You should be looking for opportunities where others see failure!
Need some insight? Send your questions to: info@outrightcommunications.com Meet our whole team at: www.outrightcommunications.com/ourteam
Anyone who has traveled can find something familiar when reading stories about plane delays, backpacking dilemmas, cultural differences, or scary foods. Literary travel books are a unique genre that appeal and captivate a wide range of readers whether traditionally or self-published. When thinking about your publishing route- think budget. Every writer needs to have a budget for the promotion and marketing of his or her book. You will have to spend money regardless of what publishing route you take- it’s just a question of how much. Shopping a book to publishers generally takes less money than self-publishing, and you can always enlist the help of a publicist or agent to help in getting your work published. If you choose self-publishing, you need a substantial budget to cover printing, design, and distributing costs. Publishing decisions can make or break you financially and emotionally. Make sure you put the time and effort into choosing what is right for you and your product. Consider hiring a Book Publicist at OutRight Communications for getting on Radio and TV, creating an eye-catching book cover or promotional materials design. We can also help with planning a book tour, booksignings and placing your books into the bookstores. See all our Author Services offered at: www.outrightcommunications.com/services-authors
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See more of our amazing designs at: www.outrightcommunications.com/designportfolio
We Recommend! Treat yourself! Try a rootbeer float to curb the afternoon sweets craving.
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